Universal Lighting Technologies Inc. has won two awards in The Electrical Distributor (tED) Magazine’s 2017 Best of the Best Marketing Awards Competition. The annual awards acknowledge marketing excellence and creativity within the electrical industry across several marketing and communications categories.
Universal Lighting Technologies was recognized for its Best of the Best Digital/Social Media Campaign (Supplier Less Than $250M), which took a personal approach to engagement with key audiences. Video content drove traffic to the website at a rate of 55 percent and social media engagement skyrocketed across social media platforms including Facebook, Twitter and LinkedIn. The campaign also increased interaction with decision makers in the industry, enhanced brand and product awareness and helped drive website traffic.
Universal also received a Best of the Best Award in the Literature/Selling Tool (Supplier Less Than $250M) category for its QuikCross web app for LED driver replacement. After conducting a customer survey, Universal learned that many installers don’t know how to diagnose a driver failure or that drivers can be replaced. In order to simplify the process, Universal developed an app and merchandised it in a multi-touchpoint campaign centered on the phrase Drivers On.
“It is a honor to be recognized by NAED and tED Magazine as an industry leader,” says Phillips, VP of marketing for Universal Lighting Technologies Inc. “Our entire team has dedicated themselves to excellence in all areas of our business, from product innovation to customer service to marketing, and these awards reflect our commitment to make a positive impact for our partners who depend on Universal solutions and expertise every day.”
Entries are judged on their overall effectiveness and creative impact by an independent panel of marketing and industry experts chosen by tED Magazine. This year’s award winners were announced during the National Association of Electrical Distributors (NAED) 2017 AdVenture Marketing Conference in Chicago. Winners are highlighted in the August print edition of tED Magazine.