In alignment with its strategic focus on enhancing customer experiences and differentiating through innovation, Uponor North America (Uponor) has announced the appointment of Brett Boyum to the position of vice president of marketing & offerings and a member of its senior management committee.
In this role, Boyum will focus on growing business by accelerating the innovation pipeline, managing the product portfolio, connecting the technical aspects of solutions to the needs of Uponor’s customers, and building stronger connections between company strategies and customer experiences.
“We believe Brett is a great fit for Uponor, as he will help move our company into the future,” says Bill Gray, president, Uponor North America. “Specifically, we were impressed with his range of expertise in creating differentiated solutions to solve customer challenges; a passion for developing strategic portfolio growth opportunities; and an ability to deliver award-winning digital and analog engagement marketing strategies.”
Boyum most recently served as senior vice president of marketing for Eden Prairie, Minn.-based Cambria, a leading quartz brand in the surfaces industry. Previously, he worked more than 17 years at Marvin Windows in marketing roles of increasing responsibility, ultimately serving as vice president, brand strategy and user experience. He also owned a marketing consultancy and worked early in his career at both Recovery Engineering Inc. (PUR brand) and Northern Hydraulics Inc.
He earned an MBA from Walden University in Minneapolis, an undergraduate degree from the University of Minnesota, and completed marketing-focused executive development programs at both the University of Minnesota and Columbia Business School.