Werner, a manufacturer of a line of climbing products and fall protection equipment, has announced its partnership with the American Football Coaches Association (AFCA) as the title sponsor of the Werner Ladder AFCA FBS National and Regional Coach of the Year awards. In addition, Werner is also the 2019 Presenting Sponsor of the 12th annual Coach To Cure MD (CTCMD) program, including CTCMD Day which takes place on Saturday, Sept. 28.
“Football is a team sport, and it takes an entire community of players, coaches and fans to achieve success,” says Stacy Gardella, vice president of brand marketing at WernerCo. “Teams also rely on hardworking professionals behind the scenes who help prepare for game time by painting stadiums, changing lights and installing signage. Werner is thrilled to celebrate these unsung heroes and partner with the AFCA to recognize the coaches who make a difference throughout the football season.”
Werner is the presenting sponsor of the Coach To Cure MD campaign, which partners with the AFCA annually in hopes of raising awareness and finding a cure for Duchenne muscular dystrophy (Duchenne). Werner’s partnerships with the AFCA and the Coach To Cure MD initiative is the latest in its sports affiliation programs. This fall, Werner’s participation will execute a suite of marketing activations throughout the month of September in support of Coach To Cure MD month.
Connecting with Coaches, Fans and End-Users
Werner’s sponsorship of AFCA and CTCMD is part of its Step Up Your Game campaign, encouraging individuals to achieve new heights of success in their personal and professional projects. Traditionally, fall football corresponds with a busy season for both trade professionals and homeowners as they take on winterization projects, remodeling, and holiday decorating. Werner’s football sponsorship allows the company to connect with everyone from painters to electricians and contractors who work behind the scenes to get the stadiums ready for each game, along with all of the fans who rely on Werner products. As an industry leader with a global reach, Werner continues to support athletic programs that help connect with end-users in a non-traditional way and recognize the hard-working individuals who take part in America’s popular pastimes.
“We are thrilled to have Werner Ladder’s support for this year’s campaign,” says AFCA Executive Director Todd Berry. “Werner products are always an important component of getting the football field prepped for each season, so working together is a natural partnership. It’s an incredible opportunity to celebrate the coaches who are using their platform to make a difference and all of the people who help make football a true community.”