While some may know Hollywood for the kind of lights that display celebrities’ names, the interior design community knows West Hollywood for the lights offered at the Circa Lighting showroom. Circa Lighting’s West Hollywood location is a resource for Visual Comfort, Tech Lighting, and Monte Carlo Fans.
Its audience is comprised of luminaries in the world of interior design. Because of this, the Circa team knows it’s imperative that the West Hollywood showroom always be updated and ready for its close-ups. Discerning interior designers, homeowners, and decision-makers often cross the threshold, expecting to be wowed with options and inspired by the ambience of the space.
The most recent remodel of the showroom was about much more than refreshing the interior decor and displays. The renovation encompassed the expansive 4,800+ square foot first floor, as well as the 2,400 square foot mezzanine. The visionaries who planned the update, including Circa’s leadership and designers with Houston-based Rudy Colby of Colby Design, focused on function and fashion from the inside out; not only demolishing existing finishes and walls, but also replacing mechanical, electrical, and plumbing systems.
Additionally, this renovation allowed the Circa team to go beyond by designing new displays and areas for interaction to best show off its product lines. The focus on product display serves to offer showroom visitors an experience to see lighting products in use and be able to visualize how those pieces could be added to their own spaces. The addition of coffee bars, a living lighting lab, and numerous workspaces were included to deepen engagement with the southern California clientele and encourage customers to work on projects or just hang out. These new approaches for product presentation and customer connections come to life on the backdrop of a reimagined interior design.
No detail was overlooked in achieving the interiors and experience of the showroom. The team focused attention on the selection of surfacing materials, as these materials have such an impact on the overall feel of spaces for which the lighting is the focal point. To get all the best solutions, the design team turned to Crossville, choosing a curated mix of Crossville tile and porcelain countertop collections for installation throughout the showroom. With Crossville’s selection support and product delivery, the Circa team had ready access to a range of options for the time sensitive renovation.
For the first and second floor coffee bars, Crossville’s State of Grace marble-look porcelain countertop collection makes a statement for the counters and backsplashes. With stone veining of grays with subtle touches of black and brown tones, State of Grace is a porcelain tile alternative to true marble that offers maintenance ease and eliminates worries of staining and chipping that are common when using the natural stone. Crossville’s porcelain countertop material, fabricated for a 2-inch thick appearance and offered in large slab sizes, was installed with a squared-eased edge for a contemporary style in the traditional look of marble. The backsplash, also in State of Grace, provides beauty that blends from the countertops to the walls and maintains the clean-up ease from potentially pesky coffee splashes.
A first-floor main display island countertop also is fabricated with the square-eased edge countertop material that waterfalls to the floor on two sides. The team chose the unpolished finish of State of Grace to help decrease light reflection and showcase the lighting fixtures as the main selling point in the space.
In addition to the main display island, the team constructed two 4- by 4-foot lamp station tops and chose Crossville porcelain countertops in the solid white, unpolished Sugar Coat, again with the square-eased edge. The pure white surface allows the lamps on display to shine as the focal points.
A unique feature of Circa’s West Hollywood location is the second floor lighting lab featuring a built-in cabinet space with recessed lighting options from counter height to ceiling, so customers can see the various lighting capabilities. The design team chose the solid white Sugar Coat countertops in an unpolished finish with no backsplash for this area. The clean lines allow customers to view the lighting options without any design distractions.
For the restrooms, subway tile in Retro Active 2.0’s Snow Blind color wainscots the walls in a horizontal soldier-stacked installation. Because Retro Active 2.0 collection is a through-body tile, the team did not have to worry about color issues on the edging and were able to achieve a modern square edge to the wainscoting that offered an industrial look. The white tile on the walls blends with flooring in Ready to Wear’s Flannel Suit, creating a fabric appearance underfoot and rounding out the spaces in style.
The design team also took care of the employees in the redesign of the kitchenette. The countertop in Sugar Coat, again in the unpolished finish with the square-eased edge, complements the backsplash in the same material and provides the employees an updated space that will be maintained with ease.
Crossville’s role in the story of Circa’s West Hollywood showroom earns high reviews with staff and clients alike and helps to make the entire experience star quality.