Axalta has introduced an industrial wood coatings campaign, “Wood Vibes”. The collection, inspired by nature and wildlife, explores color and design trends of the wood coatings industry. The collection coincides with the launch of new labels that empathize the strength and versatility of the product portfolio.
The labels are part of Axalta’s commitment to its customers, partners, and performance. They are designed with bright colors and brand names. The key differentiator is the product code, which is now larger to make it more visible. These changes will enable users to find the product they need more efficiently.
The Industrial Wood Coatings business provides coatings for OEMs and distributors engaged in industrial wood markets, including building products, cabinets, flooring, and furniture across North America.