Concora, developer of the commercial building products industry’s only Digital Experience Platform designed specifically for commercial building product manufacturers, and AEP Span, an architectural metal roofing and siding products manufacturer, have formed a strategic partnership.
This business alliance begins with the recent and successful commercial launch of AEP Span’s brand-new Digital Experience Platform technology, which core architects, engineers and contractors can access via AEP Span’s corporate website. The Digital Experience Platform — which serves as an expansive and detailed product information hub for AEP Span’s web visitors — not only serves as a branded extension of the AEP Span corporate website, it also provides architects, engineers and contractors with a simpler method for searching, selecting, and specifying its commercial building products.
The Digital Experience Platform equips AEP Span with an intuitive product selection experience for its design community, technical content management and publishing that is easy, and real-time access to detailed metrics and analytics — product asset downloads, unique visits, project-related inquiries, and user contact information — for its sales and marketing teams — enriching its lead generation pipeline, uncovering true purchasing intent, and driving sales.
“We are pleased with the partnership between AEP Span and Concora. The ability for architects, and contractors to get quick and easy access to our products and associated technical documentation all from one site makes the submittal process a breeze. This new platform will certainly enhance the customer experience and journey,” says John T. Provencal, manager, Marketing, AEP Span North America.
In return, AEP Span’s design community has access to a plethora of technical product content—CAD, BIM/Revit, product guide specifications, warranty information, installation and sustainability documentation— and project management/submittal generation tools that accelerate product selections and increase the likelihood of bid invitations and specifications.
“For us, it’s all about the customer and specifier journey-making it easy to do business with us. This new platform is part of our strategic digital transformation efforts we started a few years ago and complements our existing plans. Providing the right tools and technologies to our customers is key,” says Provencal.
“Building material manufacturers need modern solutions for getting specified more. In today’s world, top-selling companies rely on their websites to reach more AEC’s and gain valuable information around exactly who is interested in their products,” adds Eric Snyder, CEO, Concora. “That’s where our web experience platform comes in. We help manufacturers, like AEP Span, grow specifications with customized tools that integrate into any existing website and make the buyer journey simple.”
The Concora DxP also provides sales teams real-time access to detailed metrics and analytics that streamline internal lead generation tactics and helps sales and marketing teams uncover true purchasing intent: BIM content downloads, unique visits, project submittals, and user contact information. Architects, engineers, contractors, and specifiers interested in seeing how AEP Span’s vast lineup of architectural metal roofing and siding solutions are now presented online are invited to visit https://aepspan.concora.com.