Armstrong Acquires Maker of Custom Felt Ceiling and Wall Solutions

Armstrong World Industries Inc. announced it has acquired Turf Design Inc., a Chicago-based commercial interiors design house and maker of custom felt ceiling and wall solutions with annual revenues of approximately $25 million. The acquisition strengthens AWI’s design and manufacturing capabilities and broadens its portfolio of architectural specialties ceiling and wall solutions.

Turf operates an 8,000 square foot innovation center and design showroom in downtown Chicago, together with a 75,000 square foot fabrication facility in Elgin, Ill., where it makes a range of custom-specified felt ceilings and wall products for a variety of applications. Felt products from Turf are made primarily of polyethylene terephthalate (PET) — recycled plastic found in water or soda bottles. Turf felt contains up to 60 percent recycled content, and it’s 100 percent recyclable at end of life, further enhancing AWI’s commitment to sustainability. 

AWI CEO Vic Grizzle says, “With the increasing demand for acoustical and sustainable interior solutions, expanding our felt offerings has been a top priority. Felt is one of the fastest growing specified products in the architectural specialty product space. Turf is the category leader that architects and designers have come to depend on to bring their creative designs to life. Turf also has a strong profit profile that will be accretive to our architectural specialties segment.”   

AWI Ceiling Solutions SVP Charlie Chiappone adds, “We are very excited to have the Turf family and their independent sales representative network join our growing organization. In a relatively short period of time, Turf has rapidly developed the felt category and established itself as the innovative leader in the space. Turf’s success is clearly attributable to a commitment to inspirational design, innovation and customer service by every member of their team. We look forward to growing with them, and to building upon their success by leveraging the brand, scale and market reach of Armstrong.”     

Turf will continue to operate from its current facilities and retain its company name, brands and organizational and go-to-market structures. The Turf independent representative network will remain intact and complement AWI’s current go-to-market selling model.  

AWI funded the acquisition with available cash and its revolving credit facility.  Financial terms of the transaction were not disclosed.

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