For the fifth year in a row, Bostik Inc. will be an official partner of Le Tour de France, which takes place from June 25, through August 31, of this year.
Eric Kurtz, market manager at Bostik, hardwood, resilient & surface preparation systems, states, “We are proud to sponsor the Tour de France again in 2018, and we want to get our hardwood flooring contractors involved! To do so, we are discounting all bicycles available in the Bostik Pro Rewards Contractor Loyalty Program program by 25 percent! Furthermore, we are doubling points in the program for every pail of Ultra-Set SingleStep2, GreenForce, Bostik’s BEST, and Vapor-Lock adhesives purchased during the promotional period.”
The Tour de France promotion will take place concurrent with the actual timeline of the competition.
Contractors are urged to sign up for the program online by accessing Bostik Pro Rewards through the Bostik app.
“Every aspect of our business is becoming more competitive,” adds Scott Banda, director of marketing & business development at Bostik. “As a French-owned firm, it makes all the sense in the world for Bostik to be a sponsor of this France-based athletic event!”