Bulbrite Opens Showroom and Educational Training Center

Bulbrite opens showroom and educational training center.Bulbrite opens showroom and educational training center.

Bulbrite opens showroom and educational training center.

Bulbrite opens showroom and educational training center.

Bulbrite hosted the grand opening of its new showroom and educational training center at the 2015 International Dallas Lighting Market. The showroom showcased a new look and feel for the company as well as expanded educational capabilities. Bulbrite is a supplier of innovative, energy-efficient light source solutions and the premier educational resource for lamping technology.

The grand opening of the Bulbrite showroom kicked off a company-wide initiative to re-align its brand to its corporate values and culture. The entire company was included in the explorative stages of the process to discover a new direction for the brand. The look of its Dallas showroom gives a glimpse into the company culture—“fun with a focus on education.” Some interesting features included a dry-erase wall where guests tagged goofy images and company logos, a wall-to-wall photo installation introducing various members of its team living the company values, and an interactive educational wall. Most popular among showroom visitors was the educational wall which illustrated and explained various lighting concepts in a direct and easy way to understand.

Also highlighted throughout the space was the “Bulbrite Promise.” The “Bulbrite Promise” is a company-wide commitment to the customer focused on innovation and quality, education and creating an amazing customer experience. Customers who visited during the show were introduced one on one to the tenants of the promise and how the promise would positively impact their individual experience with Bulbrite.

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