In a campaign aimed at the participants of COP26 in Glasgow, UK, Danfoss, a provider of solutions enabling the green transition, says energy efficiency delivers more than 40 percent of the reduction in energy-related emissions the world needs to fully achieve international climate and energy goals.
Danfoss is participating at COP26 to meet with political leaders and NGOs, to help amplify the message that climate action is needed now. The campaign includes an extensive digital campaign as well as a wrap around the printed edition of the Financial Times newspaper with a main message to participants at the COP that the greenest energy is the energy we don’t use.
Watch the call for climate action in this video from Danfoss CEO Kim Fausing.
According to Martin Rossen, senior vice president, Group Communications and Sustainability at Danfoss, the campaign is focused on energy efficiency as annual global improvements hit a decade low in 2020. Numbers from the International Energy Agency show that energy intensity improved by only 0.8 percent in 2020, roughly half the rates, corrected for weather, for 2019 (1.6 percent) and 2018 (1.5 percent).
“It is imperative that decision makers at COP26 prioritize energy-efficiency. It is the most important single component in reaching the Paris goals, it is extremely cost effective, and it can boost economies and create jobs,” says Martin Rossen.
Martin Rossen, who is former chief of staff to Danish Prime Minister Mette Frederiksen, sees the current energy crisis as a potential eye opener for decision makers.
In a recent op-ed, Rossen writes that soaring prices should remind decision-makers that the greenest energy is the energy we don’t use.
“Most energy is used in our cities and buildings, factories, and transportation. And we use much more energy than we need, which is not only bad for the climate but also for the economy. If nothing else, the increase in energy prices should be the lever for climate action at COP26,” says Martin Rossen, underlining that there is no time to waste.
“The time of talk is over. Now comes the time to act, and energy-efficient solutions are ready to implement,” he says.
About the Campaign
- Digital campaign in 25-plus countries targeted decision makers and policy makers with a video from Danfoss CEO Kim Fausing on the role of energy efficiency improvements in the green transition and how technology available today can reduce costs of rolling out renewables, accelerate the green transition and create jobs
- Financial Times placement on the key story – The greenest energy is the energy we don’t use
- Virtual COP26 side event on the unique opportunity that economic recovery and new national infrastructure plans create for fast-tracking the green transition Live from the green transition: Decarbonizing buildings and their construction