FabricAir Establishes Latin America Subsidiary

FabricAir established a Latin America subsidiary on Jan. 1 with offices and warehousing headquartered in Silao, Guanajuato, Mexico. FabricAir Latin America S.A. de C.V. now serves the Mexico, Central America and South America markets to provide cost-effective, high-quality fabric HVAC/R dispersion systems backed by engineering support and short lead times.

FabricAir’s new Latin America team includes (right to left) Anthony Josué Ramirez, sales manager Caribbean, Central and South America; Anaid Olivares Lira, territory sales manager–Mexico North; Adriana Lopez, territory sales manager–Mexico Central; Veronica Lozano, national sales manager, Mexico; and Gustavo Adolfo Villarreal Ramos, territory sales manager–Mexico South. PHOTO: FabricAir

The new Latin American management is responsible for the entire region and is headed by Anthony Josué Ramirez, sales manager–Caribbean, Central and South America, and Veronica Lozano, national sales manager for Mexico. Both executives report to FabricAir CEO Brian Refsgaard. Ramirez and Lozano have a combined 18 years of experience selling fabric duct in Latin America.

The Denmark-based FabricAir has manufactured fabric duct for HVAC/R applications since 1973 and markets it globally. Previously, Latin American projects were facilitated by its U.S. Atlanta-based office.

Fabric duct is a metal duct alternative for open architecture ceilings that offers airflow uniformity, installation time reduction, energy efficiency, condensation prevention and other benefits. “We can see a potential growth for fabric duct in the Latin American HVAC market for supermarkets, food processing industry, warehousing, laboratories, sports facilities, schools, offices and other applications requiring optimum indoor air quality,” says Ramirez, who has past fabric duct sales experience in the Caribbean, Central America, Bolivia and Uruguay.

“It’s perfect timing for this venture because many projects that were on hold due to the pandemic are now re-emerging,” adds Lozano. “The Latin American market is ready for better quality fabric duct products with unprecedented engineering and customer support.”

The FabricAir Latin America team will be calling on consulting engineers, architects, specifiers, contractors and end-users. The subsidiary has already named the initial sales team as Anaid Olivares Lira, Adriana Lopez and Gustavo Adolfo Villarreal Ramos, who are territory managers for Mexico North, Central and South, respectively. Sales support for design, installation and service will be provided by eight-year veteran Carlos Iriarte, inside sales and engineering support, from FabricAir Inc.’s U.S. Atlanta office.

FabricAir has a comprehensive product line of many fabrics in both solid colors and prints; various shapes, fittings, flow models and suspension systems to fit any application’s aesthetics and budget.

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