Hanwha Surfaces Moves to Direct Sales Model in the Northeastern US

Hanwha Surfaces, the American subsidiary of South Korean-based conglomerate Hanwha L&C announced it is moving to a direct sales model in New England, Michigan and Ohio. On the heels of the opening of its Philadelphia warehouse and showroom in October of 2015, this transition will help the company directly reach consumers in these high volume territories with their HanStone Quartz product line.

This expansion signals a period of unprecedented growth for Hanwha Surfaces, which is moving its entire production to North America in the coming year. “New England, Michigan and Ohio have always been strong areas for sales for Hanwha Surfaces,” says Hanwha’s vice president of Strategy Dan Boyd. “With our recent warehouse openings in Atlanta and Philadelphia we are better equipped to directly service these territories.”

The company plans to open warehouses in these areas starting with Springfield, Mass., in the next year and in Ohio in the near future.

HanStone Quartz is easy to maintain, eco-friendly, stain resistant, durable, nonporous and heat resistant. HanStone’s innovative approach enables the company to deliver a consistent quality of product. Offering beauty tough enough to stand up to everyday life, with classic hues and movements, HanStone Quartz celebrates the natural world around us, while being on trend and appealing for all interior aspirations.

Hanex Solid Surfaces continues to create and deliver some of the most durable, affordable materials on the market—which are as versatile as they are gorgeous. The surfaces are stain resistant and nonporous, making them the ideal material for commercial applications.

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