Aura operates six locations across Northern California: Modesto, Rancho Cordova, San Jose, San Luis Obispo, Fresno, and Santa Cruz.
“As part of our overall strategic plan for California, we combined two well-established, highly reputable companies – Aura and Hardwoods – to drive accelerated growth,” comments Hardwoods Vice President, Dan Besen. “Along with our other recent acquisitions, Far West Plywood (January 2019) and Diamond Hardwoods (March 2020), our combined California footprint of 12 branches provides us a much better platform to be the premier distributor of architectural building products to both the design and millwork community throughout California. Additionally, the alignment in values and culture between the two companies was also a key determining factor in pursuing this fantastic opportunity,” Besen adds.
Aura opens its doors for business under the Hardwoods brand name, and will operate as part of the Hardwoods Northern California Group led by General Manager, Mike Couture. Together with Senior General Manager of California, Nick Smith, they are responsible for optimizing Hardwoods’ expanding California business.
The Hardwoods acquisition of Aura Hardwoods reflects one component of its long-term growth strategy. Over half of HDI’s annualized sales today come from acquired businesses, and over the last two years it has added over $150 million in annualized sales to the top line. The acquisitions pipeline is active and with HDI’s continued balance sheet strength, it intends to pursue additional transactions.