Chelsea Building Products has announced its partnership with Monsma Marketing Corp. for its Everlast Advanced Composite Siding product. Based out of Grand Rapids, Mich., Monsma is a two-step distributor dedicated to supplying building materials to retailers throughout the Midwest.
Monsma possesses 90 years of experience and has established relationships with dealers across the Midwest region. The company will stock the Everlast color palette in the 6-7/8-inch plank and matching accessories; making it available to customers in Michigan, Indiana, and Ohio, and helping to increase its reach for Chelsea Building Products.
“The industry as a whole is looking for new siding materials that outperform the products we’ve used for decades,” says Brian Stephens, director of product development at Monsma Marketing Corp. “We truly believe that Everlast is the next generation of siding and we’re really excited to be a part of it.”
Everlast composite siding is a product that gives building owners peace of mind. It is durable, water-resistant, and will not peel, flake, crack, rot, or blister.
“Everlast’s co-extruded colors are rich and deep, and installers have really responded to the simple installation process which can be credited to its EZStack design,” adds Stephens.
Monsma received their first shipment of Everlast siding in mid-January 2019.