Behr Paint Co. has launched BEHR COPPER FORCE Interior Paint, which affords homeowners, residents, and building occupants an extra layer of protection against bacteria and viruses, including SARS-CoV-2. The culmination of two years of intense research and development, BEHR COPPER FORCE Interior Paint is powered by Corning Guardiant antimicrobial technology, which harnesses the intrinsic benefits of copper to kill viruses and bacteria without copper’s traditional look, feel and cost. The paint kills 99.9 percent of viruses (SARS-CoV-2 and feline calicivirus [EPA proxy for human noroviruses]) and bacteria (staphylococcus aureus and pseudomonas aeruginosa) within two hours of exposure on the painted surface for a period of six years (based on EPA test protocol as long as the integrity of the painted surface is maintained and is part of a comprehensive infection-control and hygiene program), all while beautifying walls and other interior surfaces and providing the paint performance you expect from Behr.