Reimagined Company Website Streamlines Process to Make Purchase Decisions

World Dryer has announced the launch of a reimagined company website designed to help visitors with a streamlined research process to make informed purchase decisions. The site puts the customer in charge with navigation ease and a user-friendly experience, making it possible to become familiar with the full product portfolio and calculate how automatic hand dryers benefit businesses of all sizes. Additionally, visitors can hear from World Dryer customers from a variety of industries.

Improved features of the company website:

  • Savings calculator – computes the return on investment of a hand dryer compared to that of paper towels
  • Buying tool – suggests the best hand dryer based on the requirements of the business and the restroom environment
  • Customer persona pages – web pages with information for business owners, architects, contractors and distributors
  • Improved product pages – pages with product information, benefits and product multimedia
  • Customer stories – shared stories of World Dryer customers

“The capabilities of the redesigned site go beyond a new look and feel. In doing a full revamp of the World Dryer website we focused on features that create the user experience,” says Krystal Pesch, senior product marketing manager, World Dryer. “Customers do their homework before making a decision to purchase, so it is important that our website supports that process. Our goal is to ease their buying decisions with enriched content and improved functionality.”

World Dryer’s website content will be updated on a regular basis with product news, technical brochures and specifications, educational resources, company news, industry events and more.

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