National Specialty Lighting (NSL) has launched a website featuring its new logo, branding and messaging. Their look and feel is a reflection of what their distributors asked for; modern branding and a website with improved usability, search functionality and visuals that demonstrate NSL’s commitment to customer innovation in the industry.
Customer and sales-agent feedback guided NSL’s rebranding process, putting a modern look and functionality ease at the forefront. The new logo is simpler than its predecessor while retaining visual references to lighting. The made over logo is made up of ombre yellow letters with the company name still in bold all-caps.
Besides the new look, NSL introduced updated messaging that reflects its heritage and reputation. New taglines include “your trusted lighting partner” and “30 years of customer-focused innovation and reliability.” In addition, the messaging puts emphasis on NSL’s dedication to its customers, seeing each one as a long-term partner. “Your success is our success,” the website reads. The site will also feature news articles and videos highlighting their product applications and new technology so their customers can stay up to date on the latest trends in lighting.
“We are so proud of NSL’s new branding. It is a strong reflection of our commitment to customer innovation and our history of excellent customer service,” says Tom Penton, president of NSL. “Our proven product quality and innovative end user solutions have earned our customers trust and loyalty and our new branding and website continue that legacy, making choosing and sourcing the perfect lighting for every project even easier.”